How to Set Up Google Analytics on Your Site After Wix to WordPress Migration

Migrating your website from Wix to WordPress opens up a world of possibilities, from greater customisation options to enhanced performance. However, setting up essential tools like Google Analytics is crucial to track your site’s performance and user behaviour post-migration. If you’re unsure where to start, this guide will walk you through the process step-by-step, keeping it simple and straightforward.

Why Do You Need Google Analytics?

Google Analytics is a powerful tool that helps you monitor your website’s performance and understand your audience. After moving your site from Wix to WordPress, it provides invaluable insights such as:

• User Demographics: Know where your visitors are from, their age, and interests.
• Traffic Sources: Discover whether your visitors come from search engines, social media, or referral links.
• Page Performance: Identify which pages perform well and which need improvement.
• Conversion Tracking: Measure how effectively your site converts visitors into customers.

With this data, you can make informed decisions to improve your website and achieve your business goals.

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Create a Google Analytics Account

If you haven’t already, the first step is to set up a Google Analytics account.

1. Go to Google Analytics.
2. Sign in with your Google account.
3. Click on Start Measuring and fill in the required details:
   • Account Name: This could be your business or website name.
   • Property Name: Enter your website name.
   • Reporting Time Zone: Select your country’s time zone.
   • Currency: Choose your preferred currency.
4. Click Next and configure your data-sharing settings.
5. Finally, agree to the terms and conditions to create your account.

Get Your Tracking Code

Once your Google Analytics account is set up, you’ll need the tracking code to integrate it with your WordPress site.

1. In your Google Analytics account, navigate to Admin in the left-hand menu.
2. Under the Property Settings, click on Data Streams and select your website.
3. Copy the Global Site Tag (gtag.js) code provided.

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Install Google Analytics on Your WordPress Site

There are several ways to add Google Analytics to your WordPress site. Let’s explore the most popular methods:

Method 1: Using a Plugin

For beginners, using a plugin is the easiest way to integrate Google Analytics.

1. Log in to your WordPress dashboard.
2. Go to Plugins > Add New and search for “Google Analytics”.
3. Install and activate a plugin such as MonsterInsights or Site Kit by Google.
4. Follow the plugin’s setup wizard to connect your Google Analytics account.

Method 2: Manually Adding the Code

If you prefer not to use a plugin, you can add the tracking code manually.

1. In your WordPress dashboard, go to Appearance > Theme Editor.
2. Open your theme’s header.php file.
3. Paste the Global Site Tag code before the closing </head> tag.
4. Save your changes.

Method 3: Using a Theme Customiser

Some WordPress themes include a section for adding custom scripts. Check your theme settings under Appearance > Customise.

1. Look for a section like “Header Scripts” or “Analytics Code”.
2. Paste your Global Site Tag code into the designated field.
3. Save and publish your changes.

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Verify Your Setup

After adding the tracking code, it’s essential to confirm that Google Analytics is working correctly.

1. Go to your Google Analytics account.
2. Navigate to Reports > Real-Time.
3. Open your website in a new tab and browse around.
4. Check if your activity is being recorded in the Real-Time report. If you see active users, your setup is successful.

Configure Key Settings in Google Analytics

To get the most out of Google Analytics, customise these settings:

Set Up Goals

Goals allow you to track specific actions on your site, such as form submissions, purchases, or newsletter sign-ups.

1. Go to Admin > Goals in your Google Analytics account.
2. Click on New Goal and choose a goal template or set a custom goal.
3. Follow the prompts to define your goal and save it.

Enable Enhanced E-commerce Tracking

If you run an online store, enhanced e-commerce tracking provides detailed insights into your sales performance.

1. In Google Analytics, go to Admin > E-commerce Settings.
2. Enable E-commerce and Enhanced E-commerce Reporting.
3. Use a plugin like WooCommerce Google Analytics Integration to set this up in WordPress.

Exclude Internal Traffic

To ensure accurate data, exclude your own visits from Google Analytics.

1. In Google Analytics, go to Admin > Data Streams > Configure Tag Settings.
2. Add your IP address under Internal Traffic Rules.

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Conclusion

Setting up Google Analytics on your WordPress site after migrating from Wix is a crucial step in understanding your audience and improving your site’s performance. Whether you choose to use a plugin or add the tracking code manually, the process is straightforward and highly beneficial.

By monitoring your traffic, setting up goals, and configuring key settings, you can leverage the power of Google Analytics to optimise your website and achieve your business objectives. Start tracking your success today!